Building a strong brand...
The word “brand” is derived from the Old Norse brandr meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products.
Branding is what makes your company recognizable and unique.
It is the creation and development of your company’s brand: the logo, images, slogans, the website, the signage and any advertising ideas that are connected to your company or product.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Meshmedia can help you in promoting your brand by creating a great first impression and helping your customers recognise your brand in the competitive marketplace. Whichever way it is defined, branding is of utmost importance to companies today wishing to gain an advantage over competitors.
Through proper brand management, your brand can be built, strengthened, extended into new products or services and leveraged in a myriad of other ways.
The Meshmedia creative team will create the right image for your brand and when you discover the benefits of a strong brand you will wonder why you didn’t do it earlier.
“If, in the business of communication, image is king, the essence of this image, the logo, is the jewel in its crown”. – Paul Rand